An Icon Returns – Grand Hotel Locarno on Lake Maggiore
Located in the heart of Locarno, overlooking Lake Maggiore and just steps from its shores, Grand Hotel Locarno returns to a refined sanctuary of elegance, well-being, and discovery. Originally opened in 1876, the hotel has long been a stage for history, hosting landmark moments such as the European Peace Conference in 1925 and the opening of the Locarno Film Festival in 1946. In 2027, this legendary grand hotel proudly re‑emerges, renewing its Belle Époque legacy through a contemporary lens—where timeless grandeur meets modern luxury and the art of vacationing finds new meaning.
Surrounded by alpine scenery, tranquil lake views, and expansive gardens, the hotel offers a rare balance of refined tranquility and restorative retreat. The 110 elegantly designed rooms and suites blend historic character with contemporary comfort, many featuring private terraces or balconies overlooking the lake.
Wellness is seamlessly woven into the experience, with an indoor pool set within historic grottos, an outdoor pool, dedicated yoga and fitness area, and spaces dedicated to relaxation. Culinary offerings range from Mediterranean lakeside dining to refined Asian cuisine, complemented by a historic lobby bar crowned by a magnificent, frescoed ceiling.
With elegant meeting rooms and a spectacular 787-square-meter event space opening onto the hotel’s 4,000-square-meter park, Grand Hotel Locarno is once again both a destination and a stage—proudly restored, thoughtfully reimagined, and ready to create new history.
The aim of the Marketing Manager role is to define and effectively implement the marketing strategy for the newly opening Grand Hotel Locarno, a Luxury Collection Hotel & Spa, Lake Maggiore, in collaboration with the Commercial Director and the agency involved. The role plays a key part in ensuring the hotel’s positioning aligns with the brand and actively supports its commercial success as well as the long-term strengthening of the brand.
As a key marketing expert, you will be responsible for ensuring compliance with the Luxury Collection brand identity (CI) and all relevant brand, quality and process standards of Arabella Hospitality. The focus lies on strategic marketing planning and management across digital, print, social media and public relations, as well as the holistic design of the guest journey and all relevant guest touchpoints.
Working closely with the Commercial Director and the Revenue Management Team, as well as the external agency involved, you will develop and implement an integrated marketing strategy for the opening phase and ongoing operations. You will also drive the further development of the product, market performance and internal structures, and ensure a strong and consistent brand presence in all relevant target markets.
