An Icon Returns – Grand Hotel Locarno on Lake Maggiore
Located in the heart of Locarno, overlooking Lake Maggiore and just steps from its shores, Grand Hotel Locarno returns to a refined sanctuary of elegance, well-being, and discovery. Originally opened in 1876, the hotel has long been a stage for history, hosting landmark moments such as the European Peace Conference in 1925 and the opening of the Locarno Film Festival in 1946. In 2027, this legendary grand hotel proudly re‑emerges, renewing its Belle Époque legacy through a contemporary lens—where timeless grandeur meets modern luxury and the art of vacationing finds new meaning.
Surrounded by alpine scenery, tranquil lake views, and expansive gardens, the hotel offers a rare balance of refined tranquility and restorative retreat. The 110 elegantly designed rooms and suites blend historic character with contemporary comfort, many featuring private terraces or balconies overlooking the lake.
Wellness is seamlessly woven into the experience, with an indoor pool set within historic grottos, an outdoor pool, dedicated yoga and fitness area, and spaces dedicated to relaxation. Culinary offerings range from Mediterranean lakeside dining to refined Asian cuisine, complemented by a historic lobby bar crowned by a magnificent, frescoed ceiling.
With elegant meeting rooms and a spectacular 787-square-meter event space opening onto the hotel’s 4,000-square-meter park, Grand Hotel Locarno is once again both a destination and a stage—proudly restored, thoughtfully reimagined, and ready to create new history.
As Director of Commercial, you will be responsible for the comprehensive commercial strategy of the Grand Hotel Locarno, a Luxury Collection Hotel & Spa, Lake Maggiore. You will integrate the functions of Sales, Convention Sales, Marketing, and Revenue Management into a unified commercial strategy.
The objective of the position is to ensure a strong, differentiated, and brand-aligned positioning of the hotel, as well as to maximize revenue, occupancy, and profitability in the long term through strategic and operational management of all commercial activities - particularly in the context of the hotel’s opening.
You will develop and implement a holistic commercial strategy for the pre-opening phase and ongoing operations, drive brand presence in all relevant target markets, and ensure a consistent guest experience across all touchpoints.
